Trade delegations are an important promotional tool for the implementation of export strategy and the achievement of the objectives like maximization of exports and market shares, promotion of new & medium to small size exporters, increasing geographical spread in developed countries, etc. The Surgical Instrument Manufacturers Association of Pakistan in collaboration with Trade Development Authority of Pakistan tries to send its trade delegations to penetrate existing markets and explore new ones to enhance exports from Pakistan.
TDAP SPONSORED DELEGATION OF
SIMAP TO UZBEKISTAN
As a follow up of Prime Minister of Pakistan’s visit to Tashkent
(Uzbekistan) on 24-26 March 2011 where Uzbek authorities showed their interest
to welcome product specific delegations from Pakistan particularly delegation
from surgical industry. TDAP planned to
send a delegation from surgical industry to visit Uzbekistan
under guidelines of CEO, TDAP, Mr. Tariq Iqbal Puri, to see possibilities of
enhancing exports of Pakistan
made Surgical Instruments.
Manufacturers Association of Pakistan (SIMAP) was asked to prepare a delegation
to visit Uzbekistan.
SIMAP selected and nominated representatives of eleven high class manufacturers
in a fair manner by balloting .It was first time that a trade association
adopted democratic and transparent procedure for selection of delegates. Whole
industry highly appreciated this effort by SIMAP.
Dedicated efforts of TDAP in general and Ms. Shahida Qaiser,
Director, TDAP in particular to make
this delegation possible were commendable especially acquisition of stall in
TIHE (Tashkent International Healthcare Exhibition) to enable delegates for
maximum interaction with the buyers and end users. All efforts in this regard
were greatly eulogized by SIMAP.
The delegates led by Chairman
SIMAP Mr. Jehangeer Bajwa visited Uzbekistan
from 21-28 April 2012 where they also participated in 17th Tashkent International
Healthcare Exhibition from 23-27 April,2012. Minister of Health of Uzbekistan
Mr. Adhan Ikramov along with other officials including Ambassador of Pakistan
visited Pakistan stall where he was
briefed by leader of delegation Mr. Jehangeer Bajwa about surgical industry of Pakistan,
product range, quality of our products and readiness to meet the Uzbek Government's
requirements. The Minister was visibly impressed by the quality and diversity
of displayed instruments. He told delegates that his Government is well aware
of the fact that other countries particularly Germany
were outsourcing instruments from Pakistan
at much cheaper price and selling to Uzbekistan
at substantially high price. He added that Government of Uzbekistan would
explore the ways to buy these products directly from Pakistan.
Pakistan Stall at TIHE was among
popular stalls throughout the exhibition as it attracted a large number of
visitors and they were impressed by quality of Pakistan
made surgical/dental and manicure items .Many distributors not only from Uzbekistan
but also from Russia
and other neighboring states showed keen interest in buying our products. Product
registration with Uzbek Ministry of Health is essential before selling surgical
instruments in all these countries whereas, registration process is expensive, time
consuming and complicated which should be made easy and affordable for all.
Manicure and Pedicure instruments
also have great potential and more importantly they are free from registration.
Ambassador of Pakistan
in Tashkent H.E Mr. Mohammad Waheed-ul-Hassand and Deputy Head of Mission Mr. Sarfraz
Ahmad Khan Sipra played very active and vital role to facilitate this
delegation and made wonderful arrangements to accommodate delegates
logistically and ethically. They arranged important meetings with Uzbek chamber
of commerce, Samarkand chamber of
business community and B2B. They also provided multi language interpreters
which greatly helped to conduct meetings.
Complicated , expensive and time
consuming process for registration of products with Uzbek ministry of health
before selling in Uzbek markets was comprehensively discussed in meeting with
Uzbekistan chamber of commerce where
representatives of ” Uzpharmsanoat” a national pharmaceutical company, ministry
of health and other from different Govt. departments were also present.
On invitation of Chairman SIMAP
and leader of delegation Mr. Jehangeer Bajwa, Vice president of Uzbekistan
Chamber of Commerce assured to send a delegation to Pakistan
to witness manufacturing standards of surgical industry of Pakistan.
Print and electronic media gave
full coverage to this delegation which is very rare in these countries. In an
interview with TV channels, Mr. Jehangeer Bajwa leader of delegation pay
tribute to Govt. and people of Uzbekistan
on their achievements in shortest period of time.
This visit particularly provided
a unique opportunity of introducing high quality surgical and beauty products
to business community of Uzbekistan
in general and end users in particular especially participation in exhibition
played a key role.
This TDAP sponsored delegation as
group and on individual level, exhibited high sense of professionalism,
discipline, dedication, punctuality and was ably led by the Chairman SIMAP Mr. Jehangeer